Break Even ROAS Calculator
Calculate your minimum Return on Ad Spend (ROAS) to break even and determine profitable ROAS targets for your Google Ads campaigns.
Costs per product
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Total costs per product
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Total revenue per product
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Break Even ROAS
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Detailed Analysis
Net Profit
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Per product
Profit Margin
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Target ROAS
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For 20% profit
Understanding ROAS for Google Ads Success
What is ROAS?
Return on Ad Spend (ROAS) measures how much revenue you generate for every dollar spent on advertising. It's calculated as: Revenue ÷ Ad Spend = ROAS
For example, a 4:1 ROAS means you earn $4 for every $1 spent on ads.
Why Break Even ROAS Matters
Let's calculate your break-even ROAS to understand the minimum return needed to cover your advertising costs.
Running campaigns below this threshold means you're losing money on every sale.
Understanding your true break-even point helps you set realistic ROAS targets and optimize profitably.
Conservative ROAS
Set target ROAS 20-30% above break-even for safety margin and account for attribution gaps.
Aggressive ROAS
Set target closer to break-even to maximize volume, but monitor closely for profitability.
Growth ROAS
Temporarily accept lower ROAS for customer acquisition if lifetime value justifies it.
Need Help Optimizing Your ROAS?
Our Google Ads specialists help businesses achieve profitable ROAS targets and scale their advertising.
Frequently Asked Questions
A 'good' ROAS depends on your industry and profit margins. Generally, 4:1 ROAS is considered good, but your specific break-even ROAS should be your minimum target. E-commerce typically aims for 4-6:1, while high-margin services might be profitable at 2-3:1.